We are a strategy and innovation consultancy.

We help brands develop elegant solutions to solve their marketing, advertising and product design problems.

We believe that great design makes solutions, technology makes possibilities and good strategy makes things useful and desirable.



"If all you have is a hammer,
everything looks like a nail.”

We are not your regular ad agency. 

While we are more than capable of doing traditional communications, we believe that the best solutions don’t always have to be advertising.
Instead we focus on business solutions. By translating complex brand challenges into elegant solutions that reflect what is right for the business rather than towards specific advertising outputs.
Our goal is to help brands future proof businesses and evolve in an ever-changing landscape.

We don’t believe it’s possible for an agency to do everything and anyone who tells you otherwise is lying.
We are a progressive team of problem solvers, planners, hackers, digital strategists, designers, writers, coders, janitors, hustlers, dreamers, makers and collaborators. We collaborate and build agile and responsive teams based on the needs of different clients and projects.

Occasionally, we make things for ourselves.



Research and insights
Brand positioning
Communications planning
Digital strategy
Trend briefings & innovation workshops
Measurement & Analytics


Concept development
Creative ideation
Visual design
User experience design
Content creation
Information architecture


Product design
Feature planning
Rapid prototyping & validation
Web/mobile application development
Conversion Optimization

check out some of our projects



Lensy is a community marketplace for photography enthusiasts everywhere. Through Lensy Tasks, brands can engage their fans and tap on the Lensy community to crowdsource images for their advertising and social media campaigns.



Find A New Startup is the easiest way to learn about and connect with the latest technology startups around. We are excited and passionate about the number of new startups popping up everyday that disrupt traditional business models and change the way we live. Our goal is to categorise the world's startups so everyone can easily discover these new businesses.

Freshly Pressed

Freshly Pressed Socks

Freshly Pressed makes well designed, high quality socks designed in Singapore and made in Korea. Socks are like your secret identity. It's that small detail and part of your outfit that reveals your hidden side to the world when called upon - A tinge of design and a shot of fresh colour that exposes your creative side. Every pair of socks tells a story about you.

Bose Soundtouch

Bose SoundTouch

We helped Atlas Sound & Vision design and conceptualize a responsive website to launch the new Bose SoundTouch in Singapore.



Park Properly is a social experiment to encourage civic minded drivers by crowdsourcing parking violations so we can publicly identify the culprits and issues.


what the fuck is my award idea

Whatthefuckismyawardidea is an online generator for award winning ideas. It is our little satirical take on the creative industry and award shows. 
See the feature of the site on Designtaxi.

like what you see?